1. to bring into existence; originate; produce: to generate ideas. 2. to create by a natural or chemical process: to generate heat. 3. to be a source or cause of; inspire: to generate enthusiasm. 4. to reproduce; procreate.
gen•er•ate /ˈdʒɛnəˌreɪt/ v. [~ + object], -at•ed, -at•ing. to bring into existence; produce; originate: to generate ideas. to create by a natural or chemical process: They used the waterfalls to generate power. to inspire: to generate enthusiasm. See -gen-.
To produce, create, or bringing into existence something new, often through a process or action. "The marketing campaign aims to generate buzz and interest in the product." It involves the conversion or transformation of inputs or resources into a desired output or result.