Effective pre-implementation planning is critical for successful adoption of intelligent process automation (IPA). The comprehensive IPA pre-implementation framework outlined in this document provides ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...

The adoption of marketing automation (MA) among B2B brands is not going to slow down any time soon – an indication of the increasing importance of technology for B2B marketers. If you’re either in the ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you wear many hats. Your responsibilities encompass all aspects of your business, from its finances to its sales and ...

A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They ...

Automation has become the right-hand resource for many businesses looking to drive greater efficiency and get time back to focus on business initiatives that propel their organization. Take Wills for ...

Automation directly impacts customer experience (CX). Software like Reflexis can automate price checks and cut customer wait times by 80%. Robots like LoweBot can guide customers to the proper aisle ...

Leaders of businesses large and small are asking their teams to start automating their processes and workflows. The question is, where to start? A collection of tools and processes that are the basis ...

Automation is the future. Marketing automation, in particular, can turn a lean marketing team into a force to be reckoned with, allowing startups and growing businesses to compete with large-scale ...