Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search engine optimization (SEO) has long been a crucial component of digital marketing ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

New AI-powered chatbot shows great potential for revolutionizing search engine optimization. Here are some ways it's already being used. Watch out, Google. There’s a new player on the search engine ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on ...

Generative Engine Optimization is transforming digital visibility as AI models rise, challenging the $80B SEO industry and requiring urgent executive focus.